_{From left to right: PETIR President Ir. Dr. Ng Kok Chiang, Director at Artisense Sheena Lai , PETIR Vice President Joycelyn Cheah, and PETIR Honorary Treasurer Nobuhiro Choo.}

PETIR proudly participated as a supporter of the Asia Consumer Sourcing Expo Malaysia 2025 (CSEA), held from 30 November to 2 December 2025 at the Malaysia International Trade & Exhibition Centre (MITEC), Kuala Lumpur. The inaugural B2B consumer trade show showcased over 10,000 products, emphasizing sustainable and innovative consumer goods across sectors such as electronics, home appliances, automotive accessories, and daily-use items. PETIR’s support highlighted its commitment to promoting sustainable products and responsible sourcing as part of Malaysia’s journey toward a greener, more resilient trade ecosystem.

At the event, PETIR President Ir. Dr. Ng Kok Chiang emphasized the significance of technology transfers and sharing in driving sustainable business growth. He highlighted how CSEA facilitates critical exchanges of knowledge and innovations, empowering Malaysian SMEs to scale sustainably and compete globally. PETIR actively engaged in forums and workshops to foster collaborations that accelerate adoption of eco-friendly technologies and enhance the capacity of local enterprises to innovate and export responsibly.

Supporting Malaysia’s emergence as a regional trade powerhouse, PETIR’s involvement in CSEA 2025 underscored the importance of integrating sustainability with trade development through strategic partnerships and technology-sharing initiatives. By backing this landmark event, PETIR continues to advocate for inclusive economic growth that benefits both industry stakeholders and the environment, strengthening Malaysia’s position in the Asia-Pacific sourcing landscape.